"Graphics, whether it's lighting or shadows, puts you in a different emotional context and drives the immersion. And immersion is effectively the number one thing we can use to help you buy into the world." - CEO Cevat Yerli
This discussion came up due to the mention of how some gamers say graphics don't matter. Yerli feels that they really do matter. All I know is, I don't care how gorgeous a game world is. If it's not fun to play and be in, all the pretty visuals won't do squat to keep me there.