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Reggie was confused for a security guard at his first E3

Humble beginnings

Reggie would become a household name for Nintendo fans with his numerous E3 appearances, memes, interviews, and more. It's hard to remember a time when the big guy wasn't part of Nintendo culture, but those days did exist.

On a recent episode of the Talking Games With Reggie And Harold podcast, Reggie took a moment to reflect on when he first joined up with Nintendo. Back when he was gearing up for his first E3, his debut on stage was almost derailed due to a security guard issue.

So I’m there in a two-piece suit with a black t-shirt underneath, standing, looking out onto the crowd, and we had various staff running around, doing things. Everyone had to be badged. They needed to have ID that showed that they were allowed to be where they were. So I’m standing there, gazing out to the crowd, and there was a member of a staff that came close to me, and I turned and looked at them, and literally they just stopped – rigid. He starts fumbling for his ID, and he’s like, he’s showing me his ID, like ‘it’s okay for me to be there.’ This guy thought I was the security guard. So imagine what’s going through his brain when the conference starts, and the lights go up, and he sees me. I mean, he must be saying to himself, ‘What’s going on with Nintendo that they’ve got the security guard giving the presentation? What is this?’

Episode 3 of "Talking Games With Reggie And Harold" to feature an interview with Geoff Keighley

The best of buds

Reggie Fils-Aime and Geoff Keighley have quite the history. The two have faced off in numerous Nintendo games, sat down for multiple interviews, and poke fun at each other every chance they get. It's clear the two are friends outside of their jobs, which is why the two are teaming up once again.

Geoff Keighley is going to be on the next episode of "Talking Games With Reggie And Harold," a podcast Reggie Fils-Aime just recently kicked off. The two are sure to bring up old rivalries during the discussion, and if we're lucky, maybe they'll face off in something else! The episode goes live on Monday, June 1st, 2020.

Reggie Fils-Aime joins Spin Master's board of directors

Reggie's come out to play

Reggie Fils-Aime, in a never-ending quest to remain busier than ever in retirement, has announced that he's now part of the board of directors for Spin Master. For those who don't know, Spin Master is a global toy and entertainment company. They have ties to brands like Bakugan, Hatchimals, PAW Patrol, GUND, Air Hogs, Sago Mini, Kinetic Sand, and many others.

Reggie Fils-Aimé to Co-Host New York Videogame Critics Circle's New Podcast

His name is Reggie, and he has a podcast

The New York Videogame Critics Circle (the multicultural organization comprised of the finest videogame critics, writers, reporters and bloggers in the city), announced an essential new initiative, a seven-part podcast and fundraiser with Reggie Fils-Aimé and Harold Goldberg via GoFundMe (see it here) to raise funds to ensure the education, mentoring and scholarships at the heart of the organization’s mission won’t be derailed by the city’s current shutdown. While everyone is impacted by the COVID-19 virus in some way, the hardest hit are students in homeless shelters, who live in complex situations in the best of times and are having significant trouble right now.

“The core work of the NYVGCC is to use the combination of games and journalism to provide educational opportunities, mentoring, internships and scholarships to underserved communities in the NYC area,” said New York Videogame Critics Circle founder and board president, Harold Goldberg. “In particular, we are raising funds for a new initiative to bring games and games writing courses to high school students in homeless shelters in New York City.”

The “Talking Games with Reggie and Harold,” podcast kicks off in mid-May on Soundcloud, iTunes, Google, Spotify and elsewhere, with new podcasts dropping every week for seven weeks, with topics including games, entertainment, education and pop culture. In addition to top gaming executives, game developers and stars from beyond the world of games, special guests include gaming industry veteran and creator of The Game Awards, Geoff Keighley, and even some of the high school student interns who are direct beneficiaries of the Circle's efforts.

The main podcast, including the special guest content, will be available for free. Extras available exclusively for donors who contribute at any level include:

Opportunities to submit questions for Reggie.

Bonus podcast content, including longer versions of interviews in the podcast and some audio that wasn't available in the podcast that's new.

Access to an exclusive private auction with various video gaming memorabilia up for bidding from the vaults of NYVGCC members, such as a Nintendo Power magazine signed by Shigeru Miyamoto.

The first chapter of Harold Goldberg’s novel (on audiobook) that is somewhat inspired by Rockstar Games' L.A. Noire and Grand Theft Auto IV.

“Harold and I are joining forces to create a fun, entertaining and informative podcast to benefit the mission of the nonprofit organization,” said Reggie Fils-Aimé, gaming industry icon and NYVGCC board member. “Maybe I’ll be coaxed to share some of my untold tales from MTV Networks and Nintendo.”

With the goal of raising at least $15,000, all funds raised will go toward continuing the NYVGCC’s mission of education, mentoring, paid internships and scholarships through games and journalism. The New York Videogame Critics Circle is moving their journalism courses online, and once completed, the organization will make these courses available to educators around the country for free.

New York Videogame Critics Circle Programs Include:

DreamYard Project in the Bronx: Offering mentoring, internships, workshops, job information and college scholarships for intelligent, but underserved students.

Journalism classes at The Henry Street Settlement: The New York Videogame Critics Circle brings games education to community events as well.

Mentoring at, and consulting for, Older Adult Technology Services (O.A.T.S.), at their Senior Planet tech center in Manhattan's Chelsea-area.

The New York Public Library system and American Museum of Natural History panels: Talks and discussions about jobs in games, games history and how games bring people together.

NYVGCC members are a culturally diverse and passionate group of videogame journalists from media outlets including Tom’s Guide, CNET, Time and The Washington Post.

Reggie Fils-Aime says he never time-travels in Animal Crossing: New Horizons, and he wants more Star Fragments

Reggie shares some Animal Crossing insight

What's Reggie been doing while in self-quarantine? He's been playing Animal Crossing: New Horizons of course! He's also taking a bit of time to reach out to fans and answer some of their questions about the game.

One fan asked Reggie if he time-traveled in the game, and Reggie quickly fired back with a defiant "Never!!". Not surprising that the big man is playing everything on the straight and narrow.

In a different discussion, Reggie shared some thoughts on the Star Fragments you get in-game. One Twitter user said they received 12 Star Fragments, 2 Large Star Fragments, and 1 Aries Fragment when they made 137 wishes. The user was saying they thought more Star Fragments should have been given out, and it appears Reggie agrees Reggie specifically said he agrees you should get more full stars than what happens.

Reggie Fils-Aime is playing Animal Crossing: New Horizons, and he's using it to promote social distancing

Stay safe, everyone!

What's Reggie Fils-Aime doing while he's retired from Nintendo? It seems he's putting in a bit of time with Animal Crossing: New Horizons. Reggie took to Twitter with a picture from his own game, which he used to promote social distancing during the pandemic. Looks like Reggie is taking social distancing seriously both in the real-world and in-game!

Reggie is working on a book, why Super Mario Maker exists, shares his favorite E3 moments, and more

All sorts of insight from the big guy

Reggie was part of a presentation at Cornell University last month, which included a lengthy Q&A portion. While we've featured some details from that event, even more of Reggie's answers have surfaced. Check out a recap of the Q&A session below.

- Iwata’s passing made Reggie realize how painfully short life is, and he thinks you should live your life to the fullest every day
- Reggie saw that GameCube was not working out too well, which is what made him join Nintend
- Reggie thinks it was in 2000 when Nintendo decided not to focus on graphics
- Reggie believes Animal Crossing can help kids learn about mortgages
- Reggie believes game updates are a great way to keep people hooked on a game longer
- Reggie is working on a new book that is in the proposal phase, as his first proposal was rejected
- the book focuses on his principles and part of his life
- Reggie understands that video game delays are sometimes necessary, as Shigeru Miyamoto has already shared.
- Reggie says that during the Wii U era, he and other execs took pay cuts to avoid massive layoffs
- Reggie and Iwata got along very well because they were promoted in the company at the same time
- Reggie says Iwata was the mastermind behind Wii’s success.
- Reggie says he loves E3
- His favorite E3 moments include "kicking butt and taking names" the presentation of DS, and the presentation of the Wii
- Reggie loves the memes that make of him
- Reggie thinks that a great story is not necessary to have a great game
- Reggie says the Zelda series does not have a very complex story.
- Super Mario World is his favorite Mario game, which is followed by Super Mario Odyssey.
- Reggie says Nintendo of America has grown enough that Doug Bowser could take the reins
- hacks and ROMs are not the main reason for the existence of Super Mario Maker, but the team was aware of them
- Nintendo is “aggressively protective” of their IPs.
- Reggie says Japanese and Western culture in Nintendo fit together very well and that their IPs have multimedia potentia
- Reggie cites The Witcher as a good example of how an IP can cross many different types of medi
- the first Super Mario Bros. movie is an example of how things can go very wrong
- Reggie is very bad at playing Super Smash Bros. Ultimate
- Reggie usually plays with is Zelda because she floats and recovers easily
- Reggie finds it difficult to follow where the player is, and often finds himself falling into pits

GameStop Appoints Reggie Fils-Aime to Board of Directors

Can Reggie save GameStop?

Looks like the big man just doesn't know how to stay retired. Reggie Fils-Aime is taking on a new job as part of GameStop's Board of Directors. He'll be taking the position on April 20th, 2020, and will obviously be doing his best to steer the company back to a better position. Read the full announcement below.

GameStop Corp. (GME) today announced it has appointed three new independent members to its Board of Directors. Joining the Company’s Board are Reginald “Reggie” Fils-Aimé, William “Bill” Simon and James “J.K.” Symancyk. Mr. Simon and Mr. Symancyk’s appointments are effective immediately; Mr. Fils-Aimé’s appointment will be effective April 20, 2020. GameStop’s Board also announced a number of corporate governance enhancements, implementing new guidelines for Board tenure and Committee refreshment, also effective immediately.

The appointments of Messrs. Fils-Aimé, Simon and Symancyk to the GameStop Board are the result of a comprehensive search process led by the Board of Directors and involving shareholder input. After years of distinguished service, four directors – Dan DeMatteo, Gerald Szczepanski, Larry Zilavy and Steve Koonin – have decided to retire from the Board, effective in June 2020, and will not stand for re-election at the Company’s 2020 Annual Meeting of Stockholders. In addition, two current directors – Jerome Davis and Tom Kelly – have decided to retire from the Board, effective June 2021, and will not stand for re-election at the Company’s 2021 Annual Meeting. Kathy Vrabeck, GameStop’s Lead Independent Director, will succeed Mr. DeMatteo as Board Chair.

Following the 2020 Annual Meeting, the GameStop Board will be composed of ten directors, nine of whom will be independent and six of whom will have served on the Board for less than two years. Median director tenure will be one year, significantly reduced from the prior median director tenure of eight years. These changes represent key elements of a Board refreshment process initiated in early 2019.

Ms. Vrabeck said, “On behalf of the entire Board and management team, I would like to extend my deepest gratitude to Dan, Gerald, Larry and Steve for their significant contributions to GameStop. During their tenure, the Company has made important progress executing on our objective of becoming a leading omni-channel retailer with top market share in the gaming category, and we appreciate their thoughtful leadership, guidance and service. Looking ahead, we are excited about the progress our new leadership team has made to date. We are confident they will continue to accelerate the Company’s turnaround and transformation to drive shareholder value as they pursue opportunities to create meaningful entertainment experiences for our customers and enhance partnerships with gaming publishers and console and PC developers.”

George Sherman, GameStop’s CEO, said, “The Board refreshment and governance enhancements announced today represent an important milestone in GameStop’s transformation as we continue to evolve the Company’s business strategy for long-term success. We are pleased to welcome Reggie, Bill and J.K. to the Board. They are each highly qualified and bring significant, relevant experience to our turnaround. We look forward to immediately benefitting from their expertise and perspectives as we navigate the evolving gaming and retail environments, execute on our strategic initiatives and prepare the Company to maximize value-creation associated with the next generation of console launches later this year.”

Board Appointments and Committee Composition

GameStop’s three new directors are highly qualified and collectively bring deep experience and expertise in retail, turnaround, consumer products, gaming and finance that are relevant to the Company’s business, ongoing turnaround and strategic plan to drive long-term shareholder value.

Reginald “Reggie” Fils-Aimé, 58, is an accomplished media and technology executive who brings more than 35 years of experience transforming companies, revitalizing brands and reshaping industries. From 2006 to 2019, he served as President and COO of Nintendo of America, Inc. During his tenure, Mr. Fils-Aimé focused on the development and launch of industry re-defining products, including the Nintendo DS, Wii, Nintendo 3DS and Nintendo Switch, quadrupling the company’s revenue from 2005 to 2010, and oversaw the successful implementation of the company’s digital strategy. He previously served as Nintendo of America’s EVP of Sales and Marketing from 2003 to 2006. Prior to joining Nintendo, Mr. Fils-Aimé served as SVP of Marketing for VH1 from 2001 to 2003, where he led a strategic shift to appeal to younger consumers that resulted in an increase in ratings of more than 30 percent. Earlier in his career, he held multiple marketing roles at a variety of consumer and manufacturing companies, including the Derby Cycle Corporation, Guinness Import Company, Panda Management Company, Inc., Pizza Hut, Inc. and the Procter & Gamble Company. Mr. Fils-Aimé holds a Bachelor’s degree in Applied Economics from Cornell University. Mr. Fils-Aimé has been appointed as a member of the Nominating and Corporate Governance Committee, effective April 20, 2020.

William “Bill” Simon, 60, is a seasoned executive with more than 30 years of operational and strategic advisory experience in the retail, consumer and food and beverage industries. Since 2014, he has served as a Senior Advisor at KKR & Co. Mr. Simon previously served in multiple leadership roles at Walmart Inc. from 2006 to 2015, including as President and CEO of Walmart U.S. from 2010 to 2014; EVP and COO of Walmart U.S. from 2007 to 2010; and as EVP, Professional Services and New Business Development from 2006 to 2007. Earlier in his career, Mr. Simon served as VP of Marketing, Beverages at Cadbury Schweppes plc and held leadership roles of increasing responsibility at PepsiCo, Inc., after beginning his career at RJR Nabisco. His current board memberships include Anixter International Inc.; Chico’s FAS; and Darden Restaurants, Inc. Mr. Simon holds an MBA and a Bachelor’s degree in Economics from the University of Connecticut. Mr. Simon has been appointed as a member of the Audit Committee.

James “J.K.” Symancyk, 48, brings more than 25 years of executive leadership and operational experience in the retail and consumer products industries. He has served as President and CEO of PetSmart, Inc. since 2018. Mr. Symancyk previously served as President and CEO of Academy Sports & Outdoors, Inc., a retail and ecommerce sporting goods chain, from 2015 to 2018. Prior to that, he held leadership roles of increasingly responsibility at Meijer, Inc., a regional supercenter chain store, including as President; COO; and EVP, Merchandising & Marketing. He began his career at Sam’s Club, where he served as Divisional Merchandise Manager, among other roles. His current board memberships include Petsmart and Chewy, Inc., and previously Academy Sports & Outdoors. Mr. Symancyk holds a Bachelor’s degree from the University of Arkansas. Mr. Symancyk has been appointed a member of the Compensation Committee.
Corporate Governance Enhancements

GameStop also announced today that, following a review of peer and best practices, it has enhanced its corporate governance guidelines to ensure continual refreshment of its Board and Board Committees.

Effective immediately, the Company is targeting:

An average Board tenure for independent directors of less than ten years; and Rotation of Board Committee members and chairs approximately every five years.

Ms. Vrabeck added, “We appreciate the perspectives and input of our shareholders, which we carefully considered in making changes to our corporate governance guidelines. The GameStop Board unanimously supports these enhancements, and we remain committed to ensuring that the Board is positioned to drive long-term value for all shareholders.”

Reggie took to Twitter to share the following statement on his new position.

“The gaming industry needs a healthy and vibrant GameStop. I look forward to being a part of GameStop Board and helping to make this happen.”

Thanks to PixlMagician for the heads up!

Reggie Fils-Aime interview and meet-and-greet taking place on Feb. 14th, 2020

What a lovely way to spend Valentine's Day

What's Reggie Fils-Aime doing for Valentine's Day? He's meeting up with the people who love him most; his fans!

Reggie is going to be appearing for a live stage interview, as well as a meet-and-greet for Cornell Dyson Leadership Development. This event is free and open to the public, but you have to register to attend. There's not much time left, so make sure you sign up now! Check out a synopsis of the event below.

Join Reggie Fils-Aime Former President and COO of Nintendo of America, Inc. for a live interview on stage as he reflects on life moments and shares his experiences at Cornell, in business, and across industries. Learn what motivated him to develop principles to work and live by. Find out what is next for the Regginator!

Thanks to Dondom95 for the heads up!

Reggie put a stop to Nintendo trying to "age up" their logo in an attempt to appeal to older/different audiences

Be proud of who you are, Nintendo!

There's no doubt that Nintendo is one of the most family-friendly companies in the game industry. They create titles that anyone from young kids to adults can enjoy. Unfortunately, that approach to content creation earned Nintendo a bit of negativity from small-minded people. While some still view Nintendo as 'kiddie' nowadays, that sentiment was much stronger back around the GameCube days, and was almost weaponized by gamers.

In an interview with the Present Value Podcast, Reggie recalls what Nintendo was trying to do to combat some of that negativity. The company was playing with their classic logo in a way that tried to show Nintendo as a more adult-friendly, edgy company, and Reggie saw that as a step in the wrong direction. Check out Reggie's comments on that movement below.

From a branding standpoint, we had to be clear in what Nintendo as a brand stood for, as well as what the individual franchises stood for. I’ll give you an example.

When I joined Nintendo, there was a sense of almost shame that Nintendo appealed to young consumers, and the marketing team at Nintendo of America started doing things with the logo – that classic Nintendo logo in an oval – they would put it into graffiti style, or they’d do different things to try and age up the logo, and I put a stop to that because that is not our brand. And what we needed to do was yes, appeal to a broad swatch of consumers, but we needed to do it based on what the brand stood for, and not doing it in some false way.

Systemically, we went through and cleaned up the presentation of the brand, but we also created messaging coupled with content that really broadened the reach, broadened the appeal, and set the stage for all of the great products we would launch like Wii, like Wii Fit, and eventually the Nintendo Switch.

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