Reggie looks back on his favorite moments during his time with Nintendo

Memories to last a lifetime

It's still hard to believe that Reggie's time with Nintendo has come and gone. The big guy left such a mark not only on Nintendo, but with Nintendo's fans as well. Turns out Nintendo left just as big a mark on the man himself.

In an interview with Gamertag Radio, Reggie Fils-Aime looked back on his time at Nintendo to recall some of his favorite moments. Obviously there were plenty of big things that went down with Nintendo when Reggie was there, but here are some of his favorites.

"Everything from my very first E3 and the famous words, 'My name is Reggie I'm about kicking ass and taking names and we're about making games.' That was a phenomenal moment. At that same E3, when we played a Zelda trailer for what became Twilight Princess, and having the media cry ... I mean literally! The jaded media. These folks had tears streaming down their faces."

The event where we launched the Wii and myself, Mr. Iwata, Mr. Miyamoto and a contestant who had won the opportunity to play live with us on stage. That was a magical moment."

Reggie says he knew the Switch would be a success, which is what put him at ease with his retirement decision

The big man's big exit

Reggie Fils-Aime was a huge part of Nintendo for quite some time, and he oversaw many successes. He also was around for the Wii U, which didn't exactly light up the sales charts. Thankfully Nintendo bounced back with the Switch, which could very well be its best selling platform when everything's said and done.

In an interview with Gamertag Radio, Reggie Fils-Aime talked about the Swich, and how it paved the way for his departure from the company. Reggie felt the Switch was going to be successful, and knowing this helped him move ahead with his plan to leave the company. Read Reggie's full statement on the matter below.

“No, it was not a surprise to me. And I say this because the first time I saw the Nintendo DS, the hair on the back of my neck stood up. The team was demoing an early, early prototype of what would become Nintendogs. Immediately I saw the potential. The first time I picked up a Wii Remote and played, again, a rudimentary experience that would become Wii Sports, I knew it was gonna be magical. The day that I sat with Mr. Iwata and held a prototype Switch and we talked about the concept, I knew it was going to be magical.

And I say this because the system was solving for a key player complaint, and that complaint is, I’m having fun, I’m playing my game, and now I need to stop because I got to go to work, or I gotta go to school, and I can’t take my game with me. I can’t continue playing that game. So Switch, with the opportunity to play on that big screen TV, then take it out of the dock and go play in handheld mode, it met a fundamental consumer desire. That was the triggering moment. There were so many other smart things the company did – the support for Unity and Unreal, which allowed all of the great independent content to come. A number of other key decisions.

But no, it’s not a surprise, and candidly, knowing that it was going to be successful is what helped make my retirement decision easy because I knew the company was going to be in great shape for at least a few years.”

Reggie Fils-Aime to join former Playstation and Microsoft bigwigs in a roundtable discussion about video games

A chat for the ages

Even though Reggie Fils-Aime left Nintendo quite awhile ago, he still has many ties to the game industry. Reggie has plenty of insight to share, and he's going to do just that tomorrow evening.

TwitchGaming has announced that Reggie will be joining former Sony Computer Entertainment America exec Jack Tretton and former Microsoft Entertainment & Devices Division dev Robbie Bach to discuss the game industry both past and present. Twitch users will also be able to submit questions via chat. You can tune in at 6:30 PM ET on Jan. 26th, 2021 to see the roundtable go down.

Washington Post highlights Reggie Fils-Aime's current efforts to aid underprivileged youths

Whoa, you go, big guy!

While Reggie may have retired from Nintendo in 2019, it seems the big guy is busier than ever. Reggie has joined the board of directors at numerous companies and organizations, but it seems none is more near and dear to him than the New York Video Game Critics Circle.

This nonprofit does community outreach in Manhattan, including various charity efforts to raise funding for schools and underprivileged youths. This has allowed Reggie to help some youths earn scholarships and get engaged in after-school programs that will help them later in life.

The Washington Post talked to Reggie about his work with the NYVGCC and why it's so important to him. You can see some of his comments below.

“I was born in the Bronx, and as I engage with these students, I see a bit of myself in them, and my hope as I engage with them is that they see a little bit of me in themselves as they look to grow and apply themselves and to find their own path.”

There's more from Reggie, as well as other details on the organization's full piece. You can find that here.

Thanks to JJtheTexan for the heads up!

Reggie reveals that Kayne West wanted to team up with Nintendo for a game (artwork by Luuk Lammers)

Kanye? No way!

Believe it or not, there was a time when Nintendo and Kayne West talked about working on a project together. This information comes straight from Reggie Fils-Aime, and was shared on the Talking Games With Reggie & Harold podcast.

According to Reggie, Kayne had met up with Nintendo at E3 a few years back. He was working on a game, and was looking to gauge interest from various names in the industry. That led him to a meeting with Nintendo, and a conversation with Reggie Fils-Aime.

“Part of it was talking about what he was up to. He was experimenting with a piece of video game content; he wanted reactions to it. He comes out and says, ‘I want to work with Nintendo.’

We had so many different projects at Nintendo going on, the possibility of doing something with Kanye just wasn’t there, and so I had to find a way to politely decline this opportunity to work with him. I told him, ‘Kanye, you don’t want to work with us because we’re tough, we’re hard. All we do is push for the very best content. We would not be the type of partner you would want to work with.’ And he looks at me and says, ‘Reggie, you’re exactly the type of partner I want because of that reason!’ It’s like, ‘Oh my gosh.'”

As Reggie said above, there's very little chance the two would work together. That said, it's still an interesting bit of trivia knowledge, and does make you wonder what could have happened.

Reggie Fils-Aime will be a presenter for this year's Game Awards

The big man returns

Reggie Fils-Aime may not work for Nintendo anymore, but Nintendo fans will get another chance to see the big man himself in just a few days. Reggie has been confirmed as a presenter for this year's Game Awards, which will be held virtually due the pandemic. What will Reggie have to say, and is he going to have a secret or two to share? We'll just have to tune in to find out!

Brunswick Corporation Elects Reggie Fils-Aimé to Board of Directors

Does this guy ever sleep!?

Reggie Fils-Aime is busier in retirement than ever before. The big man has joined yet another company as part of their board of directors. Brunswick Corporation has confirmed that Reggie has joined their ranks, and you can see the full announcement below.

Brunswick Corporation (NYSE: BC) announced today that Reginald Fils-Aimé, former President and Chief Operating Officer for Nintendo of America, Inc., has been elected to its board of directors.

“We are excited to welcome Reggie to Brunswick’s board of directors,” said Manuel A. Fernandez, Brunswick Corporation Non-Executive Chairman of the Board. “As a highly respected and seasoned executive, Reggie’s experience in consumer-facing initiatives and digital technology will make him a valued addition to our strong and experienced board of directors. We look forward to benefiting from Reggie’s expertise as we continue to develop deeper relationships with our customers.”

Mr. Fils-Aimé retired in 2019 following over 15 years at Nintendo of America, Inc., including 13 years as its President and COO. He also served as an Executive Officer for its parent company Nintendo Co., Ltd. For over 35 years, Mr. Fils-Aimé has transformed companies, revitalized brands and reshaped various industries. In addition to Nintendo, Mr. Fils-Aimé spent time as the Senior Vice President of Marketing for MTV Networks’ VH1 cable channel and held leadership roles at a variety of global companies such as Procter & Gamble and Pizza Hut. Mr. Fils-Aimé graduated from Cornell University with a Bachelor of Science in Applied Economics and Management, and currently serves on the Cornell University Council.

Mr. Fils-Aimé currently serves as a director on the boards of Game Stop Corporation (NYSE: GME) and Spin Master Corporation (TOY.TO).

About Brunswick

Headquartered in Mettawa, Ill., Brunswick Corporation’s leading consumer brands include Mercury Marine outboard engines; Mercury MerCruiser sterndrive and inboard packages; Mercury global parts and accessories including propellers and SmartCraft electronics; Power Products Integrated Solutions; MotorGuide trolling motors; Attwood, Garelick, and Whale marine parts; Land ’N’ Sea, BLA, Payne’s Marine, Kellogg Marine, and Lankhorst Taselaar marine parts distribution; Mercury and Quicksilver parts and oils; Bayliner, Boston Whaler, Crestliner, Cypress Cay, Harris, Heyday, Lowe, Lund, Princecraft, Quicksilver, Rayglass, Sea Ray, Thunder Jet and Uttern boats; Boating Services Network, Freedom Boat Club & NAUTIC-ON.

GameStop sees their Switch allocations improve after Reggile Fils-Aime joins the company's Board of Directors

The big guy's got the hookup

Here's something that might be a bit surprising. Apparently GameStop has always had trouble getting a decent amount of product from Nintendo. Sure, GameStop would stock the hardware/software they got from Nintendo, but supposedly the Big N was quite stingy with what they gave GameStop overall. That appears to have changed in the last year.

As you might remember, Reggie Fils-Aime was announced as part of GameStop's Board of Directors not that long ago. It seems that addition to the board has made a considerable change in the amount of product GameStop gets. GameStop obviously hasn't commented on that, but GameStop CEO George Sherman did say this.

We receive more than our fair share of Nintendo Switches and we sell those very rapidly.

Now this change could have come about organically through some other means, but it does seem awfully convenient that Reggie joining the company has led to better Switch stock. Either way, the end result is better for the customer!

Thanks to Rockyeahh for the heads up!

Reggie Fils-Aime to co-host the New York Game Awards

The host with the most

Now in its 10th year, the annual New York Game Awards, presented by the New York Videogame Critics Circle, will have the most access ever to industry and entertainment luminaries and legends from around the globe in its virtual-only event. The previously in-person-only event will pivot to online-only for the 2021 Awards on January 26; streaming details will be announced closer to the event.

The 10th annual New York Game Awards will be hosted by Reggie Fils-Aimé, former President and COO of Nintendo of America, who was the recipient of the 2020 Andrew Yoon Legend Award at the 9th annual New York Game Awards ceremony. Hosting in tandem with Reggie will be New York Videogame Critics Circle founder and board president, Harold Goldberg.

“With the New York Game Awards going virtual, there are no limits to the amount of industry greats we can represent and have “on stage” at the Awards,” said New York Videogame Critics Circle founder and board president, Harold Goldberg. “We also have big news to share about the Andrew Yoon Legend Award, that we’ll announce later this year.”

“Last year, when I joined the New York Videogame Critics Circle as a board member, I never imagined we’d have to celebrate the 10th anniversary of the New York Game Awards only virtually,” said Reggie Fils-Aimé. “But we won’t let challenging times take away the opportunity to celebrate 10 years of honoring the best in gaming and acknowledging the Circle's important mentoring work in underserved communities. We have a stellar line-up of gaming industry greats that will be sure to wow nostalgic gaming fans and new gamers alike. And we will honor the best of gaming from 2020. This will be a 'must
watch' event.”

To celebrate the 10th anniversary of the New York Game Awards, the group of presenters and performers will be incomparable, including former Legend Award winners, great performances by returning musical guests and a collection of industry greats that will be announced soon. Announcements on Legend Award winners, game nominations and more will be announced in the
coming months.

New York Videogame Critics Circle Programs Include:

● DreamYard Project in the Bronx: Offering mentoring, internships, workshops, job information and college scholarships for intelligent, but underserved students.

● Journalism classes at The Henry Street Settlement: The New York Videogame Critics Circle brings games education to community events as well.

● Mentoring at, and consulting for, Older Adult Technology Services (O.A.T.S.), at their Senior Planet tech center in Manhattan's Chelsea-area.

● The New York Public Library system and American Museum of Natural History panels: Talks and discussions about jobs in games, games history and how games bring people together.

Reggie Fils-Aime joins Rogue Games' board of directors

Following his retirement from president of Nintendo of America (and then joining the board of directors for both GameStop and Spin Master), Reggie will continue his business streak by becoming a strategic advisor at Rogue Games. Check out what those involved (including Fils-Aime himself) had to say about him joining the team below, thanks to Businesswire, or check out an interview with Reggie from GamesBeat here for more info!

“Rogue has assembled an all-star team of industry leaders whose North Star is publishing fresh, innovative, stylish, and oftentimes outrageous games that stand out in a crowded marketplace. Reggie brings to the table his unrivaled experience in the console arena which is invaluable to us as we expand our portfolio to include incredible games on Nintendo Switch, Microsoft Xbox, Sony PlayStation and PC.” - Matt Casamassina (Co-founder and CEO of Rogue Games)

“When Rogue shared its console vision with me and I saw the first games that will be arriving this summer on platforms like Nintendo Switch, I was immediately impressed by the levels of ambition and innovation. I’m always on the lookout for fast-growing and innovative companies that are ready to shape the future of games and I’m excited to join Rogue in their mission to unite and simplify games publishing across all platforms.” - Reggie Fils-Aimé

“Games are constantly taking new shapes and forms with pick-up-and-play instant action on any device or screen size. We’re really excited about our deep pipeline of fun and innovative games built by passionate developers and can’t wait to launch these titles on console and PC platforms beginning this summer.” - Chris Archer (Chief Strategy Officer at Rogue Games)

In an interview with VentureBeat, Reggie explained in a bit more detail why he's joining up with Rogue Games.

Fils-Aimé: The benefit of being retired is that I get to work with people I like and companies that I feel are doing unique and valuable things. In Rogue’s case, I have known Matt Casamassina and Chris Archer for years. They do things the right way and are willing to benefit from my years of experience. And they are leading an incredibly talented team who have a fresh vision for how to do digital games publishing. They have a great eye for games, some of which you’ll start to hear about soon, and Rogue is building a brand that I think players will come to recognize and appreciate. Meanwhile, despite being relatively new to the scene, Rogue’s already emerged as one of the leaders in the growing “Netflix of Games” subscription option announced by Apple, Google, and others. So all of this is very exciting to me. And I think my experience and relationships are very attractive to Rogue as it expands its portfolio to include more traditional gaming platforms.


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