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Nintendo Labo meant to be unique, not an answer to Virtual Reality, says Nintendo

Nintendo loves making fresh ideas and surprising people, and that's exactly what they did with Nintendo Labo. Now that the dust has settled on that reveal, some people are talking about how the idea looks like Nintendo's answer to the Virtual Reality side of gaming. Nintendo's Reggie Fils-Aime took a moment to set the record straight on that topic.

“It’s not meant to be some sort of competitive answer (to virtual reality). It’s meant to be something totally unique, totally unexpected.”

Nintendo Labo is just that, Nintendo Labo. It's meant to be its own thing, and exist alongside everything else the game industry offers up.

Nintendo sees Nintendo Labo as a way to "broaden the audience for Switch"

Before we knew what Nintendo Labo was, the company said that they'd be showing something that was for kids and kids at heart. Now we know that project to be Nintendo Labo. Nintendo is clearly aiming at youngsters with this project, but they see room for all sorts of expansion in the market. Here's what Nintendo's Reggie Fils-Aime had to say on Nintendo Labo.

“Labo is unlike anything we’ve done before. We see this as helping in our quest to broaden the audience for Nintendo Switch. I do think there is an opportunity for this to go quite broad from an age-perspective.”

Nintendo discusses potential for other Switch games to use Nintendo Labo kits, potential for third party use

Nintendo has revealed their initial plans for Nintendo Labo, and we nkow what kits will be there on launch day. Could there be more in the works beyond those kits? Might we see Labo kits tied into other Switch games from Nintendo? Here's what Reggie Fils-Aime had to say.

“Can [the Toy-Cons] be incorporated into other forms of gameplay? Certainly. But right now we think if we effectively communicate the power of the idea with Nintendo Labo [and] really enable players to make their creations, personalize them, and enjoy the [inherent] gameplay experiences . . . We think that’s going to be a great way to start and then progress down the path.”

Reggie was also asked about the potential for third parties to have access to Labo kits for their own games.

“While there’s nothing to announce today, certainly if we’re successful with Labo, it can create future opportunities.”

Nintendo says Switch sales so far are "unprecedented territory" for Nintendo, SNES Classic shipments happening daily

Hey, did you hear that Nintendo is doing really well?! If not, Nintendo;'s higher-ups are here to tell you! Reggie Fils-Aime had a quick sit-down to talk about the Switch's success so far, and how it's kicking some major butt.

"The fact that we reached 10 million units sold on a global basis and we're not fully through the holidays is unprecedented territory for Nintendo. The pace is one of the fastest in our own history and in gaming history."

Of course, the Switch isn't Nintendo's only hardware success story right now. The SNES Classic Edition continues to be a hot item, and can be hard to find depending on where you are. Reggie says not to fear, as more are on the way.

"We continue to ship them daily. We'll be selling the Super NES Classic Edition well into 2018, too. There will be lots more for consumers soon."

Nintendo says Switch supply is currently good, 3DS on track to sell more in US this year than last

Nintendo made a promise to do a better job with Switch stock, and they've come through on that promise. It is definitely easier to find a Switch out there at retail right now, but it's not a 100% sure thing. Nintendo's Reggie Fils-Aime discussed the situation.

"Our supply chain is very robust. Product is arriving at stores and to our dot-com retailers literally every day. The best advice is to look across the full landscape of retail. I did that this morning, and at least here in the Pacific Northwest, you could go to a GameStop location near me and find the hardware. I looked online, and Target.com had Switch available. Some retailers might have it available in their physical stores, but not online. The trick is really to just look around. Do a little bit of homework. There is supply out in the marketplace right now.

If a consumer wants a Nintendo Switch and they see it on the shelf, they need to buy it then and there, because as we get closer to Christmas it's going to become more challenging to find. I would not advise a consumer who wants a Nintendo Switch to wait until the 23rd or 24th, because you risk being disappointed."

Many people might believe the 3DS has been left in the dust thanks to Switch, but Reggie revealed some info that shows consumers have not forgotten about the 3DS at all.

"In the United States we're on track to actually sell more Nintendo 3DS systems this year than we did last year. That's incredible for a system that has been out in the marketplace and is enjoying its seventh holiday right now."

The Nintendo Guessing Game – Featuring Reggie & Doug

How well do Reggie Fils-Aime and Doug Bowser know each other? There’s only one way to find out – The Nintendo Guessing Game!

Nintendo working hard to have a regular supply of Switch/SNES Classic during the holidays, no Black Friday Switch discount

Nintendo has two hot systems on their hands with the Switch and SNES Classic Edition. As we head into the holiday season, people will be looking to snatch these up by the millions. Nintendo knows this, which is why Reggie Fils-Aime has said Nintendo is working hard to make sure both platforms have a regular supply throughout the holiday season.

Also, if you were hoping Nintendo was going to offer up some sort of special Switch deal for Black Friday, you can let that hope go right now. Reggie states that there are no plans for a Black Friday discount.

Nintendo talks Switch momentum, mobile goals, NES/SNES Classic success, remains quiet on another Classic system

Reggie Fils-Aime had a sit-down interview with the gang at CNN about all things Nintendo. You can see bulletpoints from the conversation below, or check out the video for yourself here.

- goal is to keep momentum up
- when they have momentum going, they want to keep it going, and they feel a little pressure to do so
- when Nintendo launches games on mobile, they drive business back to their dedicated games business
- Nintendo doesn't believe their own mobile games are competing with their traditional content
- with Super Mario Run, Nintendo hasn't been able to generate Nintendo-like profits yet
- platforms like the NES/SNES Classic bring in customers interested in nostalgia, and newcomers alike
- Nintendo recognizes that their customers love all of this legacy content, but has noting to say about another "Classic" system

Nintendo knows fans want a way to back up Switch save data, but don't have an answer right now

Would you like a way to protect your save data on your Switch? Some sort of cloud back-up for that information? Nintendo hears your requests, but unfortunately Reggie Fils-Aime didn't give us any clear-cut answers on a solution being around the corner.

"We're aware of the concern. Certainly, Nintendo is a consumer-oriented company [and] we want to make our consumers happy. We're aware of the concern and it's an area we're going to continue working on to make sure that we can alleviate some of those consumer fears of having a content-based issue. Because of the type of platform we have — it's something that is on the go as well as connected in the home environment — there are some added complications. It's not as simple as a piece of hardware that never moves and is always connected in an online environment."

This is usually the kind of statement Nintendo gives when they don't plan to change things. I hope I'm wrong in this instance, but as of right now, we don't have any real idea of a solution being in the works.

Nintendo says large portion of Switch owners are new to Nintendo, talks video-on-demand and Virtual Console

The following comes from a FastCompany interview with Reggie Fils-Aime...

FC: Do you have a sense as to whether the people buying the Switch are classic Nintendo fans? Or also people who either aren’t Nintendo fans or maybe were once Nintendo fans but not so much in recent years?

RFA: We look at our demographics constantly and certainly there’s a group that are Nintendo fans. There’s a very large group that are new to Nintendo, and that’s very exciting to see. For these consumers to get exposure to our intellectual property, to be able to play games that they can’t play anywhere else. That’s another signal to us that we’ve really struck a chord with the Nintendo Switch.

FC: When we did our Switch review, we said lots of nice things, but we also said that there’s things it doesn’t have yet, like the Virtual Console, and there’s no entertainment beyond gaming. There’s some online stuff it doesn’t have yet, too. Is the experience going to get richer as time goes on?

RFA: Absolutely. Let me address those in reverse order. We just did a network update that continues to give additional features. Now it’s easier to transfer content from one Switch to another, and so we’re going to continue to build out the infrastructure for the system just to make it easier and easier for our consumers to utilize.

In terms of other entertainment, we were clear, at launch, that we wanted this to be a gaming device and to deliver on that proposition, but we also said that VOD [Video on Demand] services would come in due time. And they will.

In terms of Virtual Console, we’ve said that with the launch of Nintendo Online and that service, that there will be executions on legacy content as part of that, and that’s something that’s going to launch next year. And so we’ll detail that at the appropriate time.

But we’re aware of these criticisms and certainly, our focus is to continue making Nintendo Switch a product that people want to spend time on and can say, “This is a great innovation and something I’m proud to have.”