ACTIVISION PUBLISHING ANNOUNCEs AN ALL-NEW BRATZ(r) VIDEO GAME

Minneapolis, MN – June 7, 2012 – Prepare for fabulous glitz-n-glam as Activision Publishing Inc., a wholly owned subsidiary of Activision Blizzard Inc. (Nasdaq: ATVI), in partnership with MGA Entertainment, today announced that the all-new Bratz®: Fashion Boutique video game. Planned to arrive this fall for the Nintendo 3DS™ and Nintendo DS™ hand-held systems, players will join the beloved Bratz® gals, Cloe™, Jade™, Yasmin™ and Sasha™, to live out their dream of running the hottest fashion boutiques in all of Stylesville.

“For more than ten years, the Bratz brand has connected with style-savvy young girls across the country,” said David Oxford, Executive Vice President, Activision. “We are delighted to work with MGA to deliver an authentic, interactive way for young girls to pursue their interest in fashion.”

Stylesville is in fear of losing their local mall and they need the Bratz help to stop this fashion faux pas! In the all-new Bratz: Fashion Boutique video game, players will become one of the Bratz divas on a mission to run and decorate chic boutiques to help start the latest fashion trends. Girls with a passion for fashion will create fabulous outfits in designer mini-games and sell these must-have creations to new customers to earn money and stardom. Once the perfect outfit has been created, hit the runway and organize stunning fashion shows to model these stylish collections. With more than 100 fashion clothes and accessory combinations, girls will design and create their way to becoming the ultimate fashionista!

“The Bratz brand empowers girls to express themselves with edgy style and fashion attitude and has attracted fans of all ages from around the world,” said Casey Collins, EVP, Global Licensing & Entertainment. “We are excited to partner with Activision to offer an exciting video game that reflects the girls with a passion for fashion while offering a robust and engaging gaming experience.”

For more information on Bratz: Fashion Boutique, please visit www.activision.com. This game is not yet rated by the ESRB.