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Iwata discusses moving past 3D focus of 3DS, important of digital business
When it comes to the appeal of the Nintendo 3DS, the 3D images have been focused on. I believe, however, the actual users understand that its expanded communication methods like “StreetPass” and “SpotPass” that have a lot of potential.
These communication methods will be increasingly attractive at an accelerated pace as the platform becomes popular. For instance, most users must feel that they could more frequently experience StreetPass in the course of the penetration of the Nintendo 3DS in the year-end sales season. Also, we are expanding the places for SpotPass so that you can enjoy experiencing new types of entertainment by connecting to the Internet without any special settings.
In addition, we are aiming to significantly expand our digital business to adapt to the changes in the business conditions and to create new business opportunities.
The Internet-connection ratio of the Nintendo 3DS is approximately 60% both in Japan and the U.S., which is the highest among our handheld video game systems, and the rate of the consumers who repeatedly access the Nintendo eShop is also, by far, the highest among them. We are still in the first stage, but we are building the foundation little by little to expand our digital business.
Link
These communication methods will be increasingly attractive at an accelerated pace as the platform becomes popular. For instance, most users must feel that they could more frequently experience StreetPass in the course of the penetration of the Nintendo 3DS in the year-end sales season. Also, we are expanding the places for SpotPass so that you can enjoy experiencing new types of entertainment by connecting to the Internet without any special settings.
In addition, we are aiming to significantly expand our digital business to adapt to the changes in the business conditions and to create new business opportunities.
The Internet-connection ratio of the Nintendo 3DS is approximately 60% both in Japan and the U.S., which is the highest among our handheld video game systems, and the rate of the consumers who repeatedly access the Nintendo eShop is also, by far, the highest among them. We are still in the first stage, but we are building the foundation little by little to expand our digital business.
Link