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UK - ASA moves to ban Wii U commercial over off-TV game option

Ad

A TV ad for the Nintendo Wii U games console included the claim "Say someone wants to watch TV when you're halfway through a game ... do both, and everyone's happy". The player was shown switching from playing on the TV screen to playing on the built-in screen of the GamePad controller.

Issue

The complainant, who believed that the option to switch gameplay to the GamePad controller would not be available on all games, challenged whether the ad was misleading.


Yes, a single person has complained about the commercial, stating that it misleads consumers into thinking that all games offer off-TV play. I swear, things like this make it very, very hard to have faith in humanity over the tiniest things.

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22 total comments (View all)
User avatar
16 Jan 2013 15:43

People are stupid. Move along, nothing to see here.
User avatar
16 Jan 2013 15:44

Tbh, it should've had a simple disclaimer along the lines of 'this doesn't work for all games'. It is misleading in this vein [such a shame that, excluding Wii U unique games like ZombiU, that it isn't a universal feature, tbh].

I've seen far more nitpicky complaints [in general]...
User avatar
16 Jan 2013 15:47

Well. Not all games do have the feature, so it is somewhat misleading yes. But seems l\more like they could have contacted Nintendo instead of banning the commercial like this.
User avatar
16 Jan 2013 15:48

It would be nice you if you could off-TV play every Wii U game. It was one of the features I was probably the least excited for before I got one, but now it's honestly the best thing I like about it.
User avatar
16 Jan 2013 15:53

I also thought that all Wii U games use off TV Play, until I finally got a Wii U. I also believe that ALL Wii U games should have that feature. It's perhaps the biggest selling point of the Wii U.

I do not condone banning the commercial however. I think an edit like a quick disclaimer would help.
No Avatar
16 Jan 2013 15:53

So I suspect all XBox Live commercials will be banned next, right? All Kinect commercials too. Oh, and All Move commercials and that Wonderbook thing.

Shouldn't they ban all games systems and games commercials in the first place then? I think that would be the easiest thing to do in this case.
User avatar
16 Jan 2013 15:57

Lockdale wrote:I also thought that all Wii U games use off TV Play, until I finally got a Wii U. I also believe that ALL Wii U games should have that feature. It's perhaps the biggest selling point of the Wii U.

I do not condone banning the commercial however. I think an edit like a quick disclaimer would help.


Yeah I can agree with this, though it hasn't truly affected me on the games I play. Though I do have a local Target employee who damn the whole company cause of it's "lying and misleading pitch of portable gaming," stating to many who go there that the system lies about making your game portable into the controller.
User avatar
16 Jan 2013 15:58

void3953 wrote:So I suspect all XBox Live commercials will be banned next, right? All Kinect commercials too. Oh, and All Move commercials and that Wonderbook thing.

Shouldn't they ban all games systems and games commercials in the first place then? I think that would be the easiest thing to do in this case.


I...don't see the connection you're trying to make here.
User avatar
16 Jan 2013 16:02

This is just stupid, not every game can use every System Feature.
User avatar
16 Jan 2013 16:11

It's crazy that a single complaint gets this banned. But then it's not like it's on all the time either - I watch my fair share of tv and haven't seen it since before Christmas (when I saw it 3-4 times).
No Avatar
16 Jan 2013 16:19

This reminds me of a story I read not to long ago about a UK billboard for an eye lash extending make-up product. The photo on the billboard was deemed to unrealistic and it was banned as misleading advertising even though it didn't show a before & after comparison. The model may have simply had long lashes, but because the product wouldn't produce the same result on the average person it was pulled.
This falls right in line with that, a result (off TV play) promised by the advert that the product doesn't deliver on.
No Avatar
16 Jan 2013 16:31

ninjablaze wrote:
void3953 wrote:So I suspect all XBox Live commercials will be banned next, right? All Kinect commercials too. Oh, and All Move commercials and that Wonderbook thing.

Shouldn't they ban all games systems and games commercials in the first place then? I think that would be the easiest thing to do in this case.


I...don't see the connection you're trying to make here.

XBox Live doesn't work with all games.
Kinect doesn't work with all games.
Move doesn't work with all games.
Wonderbook doesn't work with all games.

For that matter, certain games only work on certain systems. It's not a difficult train of thought to follow.

I think the connection speaks for itself.
User avatar
16 Jan 2013 16:49

This is the kind of people that made the accesories boxes said: console not included
User avatar
16 Jan 2013 16:57

IS Off-TV some sort of an "official feature" that appears in the boxart? Like the controllers list on the back of the box.
User avatar
16 Jan 2013 17:04

Lockdale wrote:I also thought that all Wii U games use off TV Play, until I finally got a Wii U. I also believe that ALL Wii U games should have that feature. It's perhaps the biggest selling point of the Wii U.

I do not condone banning the commercial however. I think an edit like a quick disclaimer would help.



NO! ALL Wii U games should NOT have the feature. ZombiU is the prime example of that. Looking around in your bag and getting distracted from the TV screen is one of the main, and BEST points of the game and shows how much potential the WiiU has with the two screens.
No Avatar
Anonymous
16 Jan 2013 17:22

Simply put all games DO NOT have this function and it should have a small disclaimer in the ads.. it is indeed Fair.
User avatar
16 Jan 2013 18:10

Lockdale wrote:I do not condone banning the commercial however. I think an edit like a quick disclaimer would help.

That's what the banning means though, that they're not allowed to show it in its current form. If they made an edit to make it more obvious that it only works with some games then they'll be free to re-submit it.
User avatar
16 Jan 2013 19:20

It is fair to have a disclaimer, true, but BANNING the commercial over that stupid issue? Really?

*facepalm*
User avatar
16 Jan 2013 23:49

The complaint is 100% correct, the removal of the ad is 100% correct. There is nothing wrong with this. Nintendo just needs to add a huge disclaimer in this ad and they should be OK...

BUT this specific advertisement needs to stay off-air! Not even a minute of more exposure to the public.

Let me just remind you that there are too many people asking about which games support the off-screen play function and there is a page in Wikipedia for this.

This is false advertising and it is a serious legal matter, even if what is in the advertisement is not that serious.
No Avatar
17 Jan 2013 09:56

To be honest, the first thing I thought when seeing the commercial was that people would be misled by this... because the average person doesn't perform the kind of deduction that the TV-dependant feaures won't all be possible on the gameplay, and what 3rd paries decide is outside Nintendo's control (unless they assumed Nintendo would restrict others). So yeah, "misleading advertisement" doesn't neccesarily mean that even people with half a brain will get tricked.
User avatar
19 Jan 2013 10:02

Entity wrote:
Lockdale wrote:I also thought that all Wii U games use off TV Play, until I finally got a Wii U. I also believe that ALL Wii U games should have that feature. It's perhaps the biggest selling point of the Wii U.

I do not condone banning the commercial however. I think an edit like a quick disclaimer would help.



NO! ALL Wii U games should NOT have the feature. ZombiU is the prime example of that. Looking around in your bag and getting distracted from the TV screen is one of the main, and BEST points of the game and shows how much potential the WiiU has with the two screens.

Everything zombiu does can be easily replaced with a popup window obstructing the main TV view (just like RE5 did with log reading and item management). If Ubi wanted to do it, the game could easily have had Off-TV play for at least the story mode. Doing it would murder the so-called innovation of the gamepad use in the game, so obviously they wouldnt do it.

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