Coming from today's Iwata Asks...
Today I'm here in Paris visiting a company called NERD1. The official name is “Nintendo European Research and Development SAS”, but we call it “NERD” for short. Perhaps, you may know the company by the name “Mobiclip”. Mobiclip and Nintendo have been working together for some time now, and in 2011 Mobiclip became part of the Nintendo group before changing its name only recently.
Well, there's not going to be a better Nintendo internal development name than that! Thanks to NintenDaan for the heads up.