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GN Podcast #484

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Smash Wii U review

Adventure Time rev
 

Iwata on unifying consumers through NNID over various devices

Coming from Satoru Iwata...

The slide shows all Nintendo platforms that were launched in the past ten years. While we have tried to achieve, among other things, software-driven connectivity between handheld devices and consoles, handheld devices and consoles were in principle separated completely in terms of our ability to connect with our consumers.

In addition, we tried to encourage consumers to upgrade from an existing handheld device to a new handheld device, or from an existing console to a new console, by providing backward compatibility that enabled them to take their software assets from their existing system. However, we became disconnected with our consumers with the launch of each new device as we could only form device-based relationships.

On Wii U, we launched Nintendo Network IDs, which are abbreviated as NNIDs. This is the first step of our efforts to transform customer relationship management from device-based to account-based, namely, consumer-based, through which we aim to establish long-term relationships with individual consumers, unaffected by the lifespans of our systems. Our future platform will connect with our consumers based on accounts, not devices.

As a second step, Nintendo 3DS became compatible with NNIDs in December 2013. Nintendo 3DS was originally designed for a device-based management system, so making it account-compatible at a later time meant that not all of its features were perfect. However, we feel that we have taken a step in the right direction as we now have a uniformly managed system in which we are connected with our consumers on both handheld devices and consoles.

Of course, when we do launch new hardware in the future, rather than re-creating an installed base from scratch as we did in the past, we wish to build on our existing connections with our consumers through NNIDs and continue to maintain them. Another very important point that we need to consider is how we will incorporate smart devices into Nintendo platforms, which were composed solely of Nintendo hardware in the past.
The traditional definition of a video game platform imposed a restriction in which we were unable to connect with consumers unless they purchased a Nintendo system. Given that the competition for consumers’ time and attention has become fierce, I feel that how we will take advantage of smart devices is an extremely important question to answer. However, in order to be absolutely clear, let me emphasize that this does not mean simply supplying Nintendo games on smart devices. Taking advantage of smart devices means connecting with all consumers, including those who do not own Nintendo’s video game systems, through smart devices and communicating the value of our entertainment offerings, thus encouraging more people to participate in Nintendo platforms. I will elaborate on this point later.

As I just illustrated, we will manage our relationships with our consumers through NNIDs in a uniform manner, and connecting with our consumers through NNIDs will precisely be our new definition of a Nintendo platform.

In other words, our platform will not be bound to physical hardware and, instead, will be virtualized.

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Anonymous
29 Jan 2014 23:44

So what does this mean going forward?
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29 Jan 2014 23:47

Maybe there's something lost in translation, here, but I'm not certain of what he's actually saying.

I understand that he's suggesting that they need to move into an account-based system, as opposed to a device-based system; but, in all honesty, he fails to explain how that will be implemented.

For example, will they open the NNID to be available on all devices in a single household? I have four 3DS/2DS-family systems and one Wii U system in my house, and I can only connect one 3DS and my Wii U to a single NNID, meaning that each additional device needs a separate NNID, and those can't be connected to a single Club Nintendo account.

That's kind of a waste. Forgive me for not giving them any slack on this, but is a comprehensive account system REALLY that difficult to design and implement in 2013/2014? Yes, I know that both Sony and Microsoft went through the same growing pains, but they still allowed multiple devices to be connected to a single account, allowing content to be shared between compatible devices.

Hopefully, they will go that route.
User avatar
30 Jan 2014 00:01

mjhopkins81 wrote:Maybe there's something lost in translation, here, but I'm not certain of what he's actually saying.

I understand that he's suggesting that they need to move into an account-based system, as opposed to a device-based system; but, in all honesty, he fails to explain how that will be implemented.

For example, will they open the NNID to be available on all devices in a single household? I have four 3DS/2DS-family systems and one Wii U system in my house, and I can only connect one 3DS and my Wii U to a single NNID, meaning that each additional device needs a separate NNID, and those can't be connected to a single Club Nintendo account.

That's kind of a waste. Forgive me for not giving them any slack on this, but is a comprehensive account system REALLY that difficult to design and implement in 2013/2014? Yes, I know that both Sony and Microsoft went through the same growing pains, but they still allowed multiple devices to be connected to a single account, allowing content to be shared between compatible devices.

Hopefully, they will go that route.


I think it's way too early to even speculate. Honestly, Nintendo probably doesn't even know yet. I'd guess they're still fleshing out the details of this service.
User avatar
30 Jan 2014 00:49

It's not that hard to grasp. They are trying to build a Nintendo Network that stretches across Wii U, 3DS, and any future consoles, with unified accounts that you could also possibly access certain features of (such as Miiverse or eShop) from your mobile device or through the internet. So that you could, say, start an eShop download while you're at work, and when you get home hours later, BAM, your game is done, sit down, kick your feat up, and install it, instead of sitting around waiting hours at home. It seems pretty simple to me, if you just connect the dots and use a little imagination. And if they could get it to work right, it sounds fabulous. IF they get it to work right.
User avatar
30 Jan 2014 01:01

Rumors say EA got close to big N to "help" them with the online platform, sure they were trying to promote Origin as pretty much everyone hates it on PC world. Big N wanted to do its own thing, they got mad and all those games that were announced for WiiU simply vanished.

My advice (from a perfect world) ? They should have contacted Valve... who knows, maybe we could be buying Nintendo 3DS/WiiU/VirtualConsole games on Steam with our own Steam accounts. We could just log in with those on the WiiU/3DS and EUREKA here is your games library for WiiU/3DS have fun. At the button of the eShop perhaps we could just see the legend "Nintendo eShop powered by Valve" and every PC gamer magically becomes a potential Nintendo consumer.

But that's just me dreaming ... 8)
User avatar
30 Jan 2014 01:04

"In other words, our platform will not be bound to physical hardware and, instead, will be virtualized."

Nintendo Cloud...hope not used for games...
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Anonymous
30 Jan 2014 01:23

Devil_Rising wrote:It's not that hard to grasp. They are trying to build a Nintendo Network that stretches across Wii U, 3DS, and any future consoles, with unified accounts that you could also possibly access certain features of (such as Miiverse or eShop) from your mobile device or through the internet. So that you could, say, start an eShop download while you're at work, and when you get home hours later, BAM, your game is done, sit down, kick your feat up, and install it, instead of sitting around waiting hours at home. It seems pretty simple to me, if you just connect the dots and use a little imagination. And if they could get it to work right, it sounds fabulous. IF they get it to work right.


No it was not hard to grasp. It just doesn't have the specific details like you're proposing. So how are you so certain that that's what Nintendo is going to do?
User avatar
30 Jan 2014 01:46

Mirai wrote:
No it was not hard to grasp. It just doesn't have the specific details like you're proposing. So how are you so certain that that's what Nintendo is going to do?



Because it's the quickest, easiest answer, it's what they've already started doing, it's what he's referencing right there in the speech, in vague terms, and it's the most logical conclusion to reach. *shrugs*



alko wrote:"In other words, our platform will not be bound to physical hardware and, instead, will be virtualized."

Nintendo Cloud...hope not used for games...



When he says "platform" he's using the term in a "business model" sense. He's not saying Nintendo is going to abandon hardware and go digital. He's talking about, what I basically pieced together, unified accounts across systems that can be accessed off-system via internet or cell phones.
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Anonymous
30 Jan 2014 01:53

Devil_Rising wrote:
Mirai wrote:
No it was not hard to grasp. It just doesn't have the specific details like you're proposing. So how are you so certain that that's what Nintendo is going to do?



Because it's the quickest, easiest answer, it's what they've already started doing, it's what he's referencing right there in the speech, in vague terms, and it's the most logical conclusion to reach. *shrugs*


Doesn't mean anything when it comes to Nintendo. When has the most logical conclusion been true with Nintendo? It took the WiiU to ditch Friend Codes, but the NNID still doesn't have digital downloads tied to an account, but instead to the system. I would love for them to do what you've proposed, but I'm not as certain on the possibility as you are.
User avatar
30 Jan 2014 03:48

I think the idea is that they were "wading in" with the NNID thing, and he even intimated in his speech that they were essentially approaching the concept in steps. The first step was having the NNID at all on Wii U. The second step was integrating it fully into 3DS. The third step will probably be further making them connected. The fourth step will likely be the cell phone thing.

I could be wrong. But it makes sense to me.

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