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Smash Direct wrap-up
 

Activision says 30% of Guitar Hero players are girls, but wants more

“A very large group really wants great guitar music, and they don’t want us to confuse that. And there’s another group of people who love that, but also love to have more current music, more family music, music more popular for girls — 30 percent of our players are already girls, and we want that to grow. One of the great things about having a franchise like this is you can really meet all kinds of consumer demand.” - Guitar Hero CEO Dan Rosensweig

I don’t know how you can pick out a band and think that it’ll bring in more women, without losing men. I’m not sure there are many bands that universally appear to all types of people.

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