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Reggie - New Super Mario Bros. Wii 'red box' was the idea of NCL, but is a one-time deal

“New Super Mario Brothers is such a special title. It is something that [Mario creator Shigeru] Miyamoto and his team have been so passionate about — that when it came time for the final packaging, we had many internal discussions as to how we make it special. And that’s where the idea of the red box came from: How do we signify to our Nintendo fans, to our greater community the specialness of this title? The red is Mario red. What we did differently here in the U.S., when we were looking at the final packaging, we were concerned that the Wii logo on the red, in what we call the branding bar, was a little too plain just white. So it’s in our market we’ve made it silver with the metallic ink to make it pop more. We’ve been clear that this is kind of a one-time deal,” Fils-Aime noted. “Don’t expect to see a yellow box for x or a gold box for y. We wanted this to be very special and very unique which is why we went down the path with the red box.” - Reggie Fils-Aime

I bet we could get a gold box for the next Zelda game, and I don’t think it would be hard to convince Nintendo of doing that. We just have to start making noise about it now!

Click here for the full interview, in which Reggie discusses the effects of a red box at retail, among a sea of white

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