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EEDAR and SMU Study: Influence of Reviews on Behavior

by rawmeatcowboy
22 July 2010
GN Version 3.1

We’ve already posted the data from this study, but now you can download the entire study for yourself.

In March 2010, EEDAR and The SMU Guildhall conducted a behavioral study to measure the influence and impact of reviews done by professional media outlets.

Two weeks ago, EEDAR did an exclusive release of the findings on G4TV’s Attack of the Show. Today, we have released the full report for download from our website at http://www.eedar.com/uploads/eedar-smu-study-review.pdf.

Geoffrey Zatkin, EEDAR’s COO and President, and Jesse Divnich, VP of Analyst Services, the study’s primary analysts, are both available to discuss the study and its findings.

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