How far does Bobby Kotick go with Activision's penny-pinching?

“We have people that are dedicated to finding the lowest per Kilowatt hour cost of power. You know, Electronic Arts unlikely has somebody that really understands where you go [to get] from 5-and-a-half-Cents per Kilowatt hour to three-and-a-half-Cents per Kilowatt hour. Or who’s doing the best in developing new technologies for backup generation, or cooling systems, or the things you would do to satisfy the needs of the 32 data centres we run around the world. Or Credit and Correction online. Or how you police a small country/big city - which is what the eleven-plus million consumers of World Of Warcraft have every day. These are really complex things. Bungie didn’t really have any alternative… We bring so much value to the process.” - Bobby Kotick

You know, Kotick can’t just tell everyone what the company does. He has to be a dick about it and take a jab at EA while doing so. Okay, we get it, you watch your electricity bills. I’m sure it’s a smart move, but don’t get all uppity about it.

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