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Consumers can't name most new products of 2006, Wii bucks trend
BOSTON, BUSINESS WIRE — Despite the fact that advertising spending was up from $271 billion in 2005 to $285 billion in 2006(a), 81 percent of consumers could not name one of the Top 50 new products launched in 2006, an all-time high for lack of recognition–up from 57 percent the previous year, according to the annual Schneider/Stagnito Communications/IRI Most Memorable New Product Launch Survey. “Relying on advertising alone for new product launches simply isn’t working,” said Joan Schneider, author of New Product Launch: 10 Proven Strategies. “To capture consumer attention requires using an array of launch tactics that create multiple touchstones for consumers to build recognition for your new product.”…
This year’s top 10 Most Memorable New Product Launches include innovations from trusted brands as well as products with new technology or distinct health benefits. Based on feedback from more than 1,000 consumers nationwide, 24 percent of consumers polled online reported KFC’s Famous Bowls(TM) as the year’s Most Memorable New Product Launch. The remaining Top l0 2006 Most Memorable New Product Launches include: Nintendo(R) Wii(TM) at 22 percent; Glade(R) PlugIns(R) Scented Oil Light Show at 19 percent; McDonald’s(R) Snack Wrap at 17 percent; Activia(R) Yogurt at 11 percent; Dr. Pepper Berries & Cream at 11 percent; Gillette(R) Fusion Power(TM) at 10 percent; Wish-Bone(R) Salad Spritzers(TM) at 9 percent; Crest Whitestrips(R) Renewal at 8 percent; and T.M.X.(TM) Elmo at 8 percent.