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Japan - Wii Fit Plus adverts go after moms
Nintendo is doing another round of promotion for Wii Fit Plus in Japan. This time around, they’re aiming squarely at mothers. Check out the details of this new campaign below.
- campaign is called “Post pregnancy exercise through Wii Fit”
- encourages mothers to use Wii Fit Plus after childbirth
- Nintendo used data from a survey of 1,120 ladies with children up to 2 years age
- survey conducted by Benesse’s Woman’s Park site
- 78.30% said they didn’t exercise after birth
- Of those who said they exercised, 66.30% said that they wanted to restore their original weight
- Of those who said they don’t exercise, 70.70% said the reason is that they can’t leave their kids