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EA not ditching Tiger Woods partnership, but not too happy with the current situation
“We have no plans to move away from him, but it’s a business relationship on the basis of we make the best golf game and he’s the best golfer. Both of those things need to be true in the long run for the partnership to make sense. He sort of stuck with us for a very long time and we made great business together, and we’re willing to give him the benefit of the doubt for a period of time.” - EA CEO John Ricitiello
I think EA wants to pin the poor Tiger Woods 2011 sales on the scandal that Tiger went through, but I’m not too sure about that situation. We’ll find out next year, I guess!