Pachter - Activision's lack of Call of Duty online monetization is a 'betrayal of shareholder trust'

“Considering that each of the publicly traded publishers exists to maximise shareholder value, we view their reticence to monetise multiplayer as a betrayal of shareholder trust, and can only hope that each implements plans to address the impact of increasing free multiplayer going forward. Even if we are mistaken and charging for multiplayer doesn’t result in packaged goods growth, we think that investors will be satisfied if publisher revenues once again begin to grow due to contribution from multiplayer monetization. In our view, monetisation of multiplayer is one of the greatest opportunities for the publishers, and we think that it would be a serious strategic error to pass on this opportunity.” - Wedbush analyst Michael Pachter

I don’t think anything that Pachter says is going to change the minds of Activision, and he knows that. The thing is, what he says could influence further business partnerships with Activision, and they can’t be happy about that.

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