Dear Reader:
REPORT - THQ inks multi-year Mattel deal, may bring more Barbie, He-Man and other games with it
“We are excited to work hand-in-hand with the world’s number one toy company to bring a new level of entertainment to its already incredibly popular brands. As we have shown with the combination of uDraw and Pictionary, there is enormous potential for the strategic relationship between THQ and Mattel. Through videogames, we can build on some of the most famous and classic toy properties in the world, as well as unlock the entertainment potential of the newest creations from Mattel.” - Martin Good, THQ’s executive vice president of Kids, Family and Casual Games
“Mattel is synonymous with play and as such we continually seek creative opportunities to generate new ways to play with our brands. Partnering with THQ extends the connection consumers have with our brands to a deeper multi-platform experience with videogames for kids and family audiences.” - Chuck Scothon, general manager of the Mattel’s Digital Network