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Ubisoft talks more of Just Dance 2 success - Wii's highest-selling 3rd party game, dance category means big bucks
The following information comes from Ubisoft SVP of sales and marketing Tony Key…
- After 10 weeks, Just Dance 2 is the Wii’s highest-selling third party game
“Clearly, people have discovered the Just Dance brand. Just Dance, Just Dance: Kids and Just Dance 2 sold 10 million copies in 2010 all on Wii only, which makes it the third-biggest [game] brand globally of 2010. The accessibility of the game has really brought tons of new consumers into the market. That automatically generates more demand for the product, because every time you play the game with other people, they want to go buy a copy instead.”
“This is a game that requires motion control; the Wii was just the perfect platform for it. We are going with dance on the other platforms; we just announced yesterday that Michael Jackson: The Experience is coming to those platforms. And we’ve seen some competitive titles on Kinect doing well. Clearly, motion gaming and dance go hand in hand, and this dance category is bigger than people realize. We’ve struck a nerve with our Just Dance brand, we extended it with Michael Jackson and we feel like we can even be much bigger than this.”
“It’s a nice surprise for the industry as a whole, I think. And I believe we drove (Wii) hardware sales. We think the sky’s the limit in the dance category. We do anticipate competition, because we’ve proven that this is a great market to be in, and we welcome it because we think there’s a lot more business to be done in the dance category.”