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THQ - focus is on building new, innovative games
“That’s what this mission is all about. With that high quality and that kind of innovation will come revenue and the ability to make more, and make cooler stuff. In great success you can take more risks creatively and get back to your first question of more bold, innovative games. Although I think we’ve got some in the pipeline that are pretty bold and innovative, they are commercial also.” - THQ’s Danny Bilson
It’s very easy to say that building new, fun games is your goal. Actually making it to that goal could be an impossible step. I’m sure THQ can do it, but it might be harder than they think.