E3 Media Team putting limits on badges for E3 2011, determined by site traffic

The following was sent to an anonymous game site staffer that wanted to try and obtain passes for E3 2011.

E3 Expo 2011 show management has placed “caps” on this year’s media badge assignments due to the tremendous number of requests for media badges. As part of the overall qualification process, the Media Team uses Compete.com, xinureturns.com, Quantcast.com and Alexa as the standard measurement/ranking tools in determining media badge approvals for online-based applicants.

We require that sites be fully launched, operational for six months, and that the website receives a minimum of 8,000 monthly unique impressions as a baseline for each media badge issued. Quantcast.com, for example, currently has your site listed at approximately 10,000 monthly uniques for the month of December 2010.

Based on the above, we can approve 2 media badges for [redacted] at this time. Additional staff may register as paid Attendees OR another option would be to work on the site traffic and check-back regarding additional staff media badges as we get closer to the show.

Looks like E3 2011 is going to be harder to get into than past years’ shows. Man, and just as E3 was getting back into stride!

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