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Cliffy B. discusses treatment of the Guitar Hero brand

by rawmeatcowboy
10 February 2011
GN Version 3.1

Coming from the Twitter account of Cliffy B….

“You can have an IP that you lovingly care for and release every so often that can last forever, or one you ride hard into the ground.”

It’s quite obvious that Cliffy B. believes that Activision didn’t take the right path with Guitar Hero. I wonder if Activision feels the same way.

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