Retail is never going to go away. It is going to be there forever. But we need to understand that fine balance between retail and digital. It is a challenge. Mr. Jobs changed the way the gaming market works. The question is, how will that evolve over the next couple of years and how can retailers stay relevant? Look at movies and music business – it’s becoming all digital. Will gaming get there? I don’t know. We’ll have to wait and see and listen to the consumer to optimize our development path and delivery channel, so that when each game comes out, it is still relevant. - US VP of marketing Carlson Choi
I don’t think there’s any developer out there that has managed to blend retail and digital perfectly. There are plenty of companies that have done one side well, but they’re all trying to figure out the other side.