CAPCOM discusses taking new IP risks in Japan

The following comments come from Capcom’s US vice president Christian Svensson…

“Well, to clarify a bit, when I say no more new IP, I mean no new IP in the West. I think you will see us actually taking some major new IP risks. (As far as risky IP in North America) I think we’re a ways away from that. The remit at the moment is still to leverage existing classic Capcom brands - I think you see that in bigger ways than perhaps you’ve seen from us before. New IP for the near term? No go. We have loads of things which we’re still noodling which we haven’t touched in years and years and years. We really still think there’s value in trying some stuff with them. Obviously we’re heavily reliant right now on a narrower range of core brands. We’re looking at ways to not over-saturate the market with them. I think that care has to be taken to avoid brand fatigue. Not to name names, I think some people are better or worse at that. We have some concerns internally about, ‘are we doing too much of something?’ You may see some other stuff, which we we’ve been quite prolific with, take a little rest for a while whilst we update some stuff that hasn’t been looked at for a while.”

I guess Capcom feels that American and European audiences just aren’t ready for their risky games. I think once those ideas hit market in Japan and make money, Capcom will think more about bringing those titles across the pond.

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