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DICE - Competitors are 'getting lazy', using the 'same recipe' for game building

by rawmeatcowboy
11 March 2011
GN Version 3.1

“Our competitors are getting lazy. They’re using the same engine, the same recipe for building a game. At some point you need to take that leap. I haven’t seen them take that leap since a long time ago. We are doing that now. They had better watch out. We are coming for them.” - DICE general manager, Karl-Magnus Troedsson

Even though they weren’t said by name, we all know that he’s talking about Activision and Treyarch. If taking the lazy route nets you the best-selling game in the U.S. of all-time, it sounds pretty damn good to me!

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