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DICE - Competitors are 'getting lazy', using the 'same recipe' for game building
“Our competitors are getting lazy. They’re using the same engine, the same recipe for building a game. At some point you need to take that leap. I haven’t seen them take that leap since a long time ago. We are doing that now. They had better watch out. We are coming for them.” - DICE general manager, Karl-Magnus Troedsson
Even though they weren’t said by name, we all know that he’s talking about Activision and Treyarch. If taking the lazy route nets you the best-selling game in the U.S. of all-time, it sounds pretty damn good to me!