Activision Announces Upcoming 'ZhuZhu Puppies' for Nintendo DS

MINNEAPOLIS, MN – March 14, 2011 – Activision Publishing (Nasdaq: ATVI) and GameMill Entertainment, LLC in association with Cepia LLC, announced today that ZhuZhu Puppies™ will be available starting March 29th for Nintendo DS™. ZhuZhu Puppies incorporates the same key components that made ZhuZhu Pets® the hit toy sensation of 2009 and the #7 top selling Nintendo DS™ title of 2010. Kids will enjoy all the benefits of pet ownership without the hassle and mess of a real animal — now on the Nintendo DS™.

“The draw behind ZhuZhu Puppies™ is the idea that kids can finally own the pet that their mothers would never let them have, “ states Russ Hornsby, CEO of Cepia LLC. “And migrating this play pattern to Nintendo DS™ is an obvious natural expansion.”

With this new game, Zhu-natics will enter into a world of pure puppy fun. They’ll have the opportunity to bond with their ZhuZhu by walking, feeding, and bathing it-just like a real pet. Players, who successfully care for their pup, receive allowances, with which they can then spend at the virtual pet store as their well-deserved reward.

Players will find plenty of games, sing-a-longs, and adventures to choose from with their pooch. An outfit customization component is integrated into the game so kids of all ages will not only adore the company of man’s best friend, but dressing their pup in their favorite fashions too!

ZhuZhu Puppies™ will be available March 29th on Nintendo DS™. For a limited time only, Freckles, the adorable puppy character, will be offered as an added incentive in exclusive bundle packages. This game is not yet rated by the ESRB. For more information visit www.activision.com or www.gamemillpublishing.com.

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