EA - Publishers should court controversy

“Look, when you’re building new IPs and you’re building games and you’re looking at an entertainment audience, they see a lot of messages. Controversy isn’t a bad thing. I personally believe you should court controversy. You should do it in a way that matches the creative integrity of the game. You shouldn’t do it in a gratuitous way, but if it matches the creativity of the game…” - EA Games label head Frank Gibeau

In other words, EA thinks you should go looking for trouble. Sure, that may drum up attention, and we’ve all heard that any press is good press, but one of these times you may end up doing more harm that help.

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