EA Sports bringing 'persistent' gamer profiles for 'seamless experience', heading to EA games as well

“Today we’re looking at a seamless experience across all our franchises. Regardless of where you are, what platform you have, what game you’re playing, that you’re constantly connected. (EA Sports games of the future will be) connected experiences that recognize users and reward them for playing multiple games. We recognize [players] — that’s the persistence — and their presence there gets its achievements and carries them from iteration to iteration. It’s no longer ‘buy Madden 11 and then buy Madden 12 and start from scratch,’ it is ‘take everything that you’ve done and migrate it and move it along.’ It’s not far away. It’s certainly within [our] grasp. …this is how we envision the future of our industry, and this is how we at EA Sports individualize and personalize this as the future of our brand and ultimately the future of what Electronic Arts as a whole is going to do across all of its titles.” - EA’s Peter Moore

Well that’s absolutely fantastic news. I was so worried that I wouldn’t be able to display my achievements no matter what EA Sports game I’m playing. Seriously though, I do like the idea of profiles for players moving over that show gameplay stats and items you’ve outfitted characters with, but I’m desperately hoping the achievements that companies push soon go away. I think they’re bringing focus to the wrong aspects of games.

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