“…we just started construction on our first North American EA SPORTS retail store, which will open this fall in the Charlotte, NC, airport. It is the first of what we hope to be at least three new retail stores to open in the next year, and it’s a place people will be able to interact and buy their favorite EA SPORTS games. As we look to expand the overall sports game audience, it’s important for us to create environments for people to get their hands on our products and experience how much interactive sports experiences have evolved over the past few years.” - Chris Erb, VP Brand Marketing at EA SPORTS
I can only imagine what kind of stuff EA is going to open in these stores. Expect insane midnight launches for EA’s biggest products, and tons of jocks ready to smash nerds.