Nintendo and Vital Marketing team up

Ever see those U.S. Army commercials on TV? Perhaps you are a big fan of Nascar. Maybe you own a Boost Mobile phone, or have seen their advertisements. Who knows, maybe you are wearing some Tommy Hilfiger apparel right now. Chances are if you know these brands, then Vital Marketing has doen its job.

Nintendo has teamed up with Vital Marketing to get the word out about Nintendo to young adults, and to get them interested in their products. Looks to me like Nintendo has picked a pretty good partner.

Reggie had a few comments on the deal saying, “With our proud history as pioneers in the gaming industry, we want today’s consumers to know that not only is Nintendo their preferred brand of the past but also the future. Vital Marketing’s ability to reach the urban consumers who have become today’s trendsetters will be crucial in positioning Nintendo as a cutting edge brand that has cultural relevancy among today’s urban inspired consumer.”

The founder and CEO of Vital Marketing, Joseph Anthony had this to say. “With our experience and presence in the urban market, we look to bring Nintendo into the lives of the 17-24 year old gamers. Through culturally relevant experiential marketing initiatives we will build upon Nintendo’s history as the leader in the video game industry and position them as the premier video game company.”

These two look like they are going to make a very powerful team in the advertisement buisness. Bring on the Nintendo viral marketing!