Dear Reader:
Research data points to Wii retaining lead console spot in 2008, PS3 takes lead in 2011
Research done by iSuppli Corp…
Estimated global install base in 2008
Wii - 30.2 million
Xbox 360 - 25.7 million
PS3 - 20.3 million
Estimated global install base in 2011
PS3 - 38.4 million (35.4%)
Wii - 37.7 million (34.8%)
Xbox 360 - 32.3 million (29.8%)
“The Wii’s performance illustrates the success of Nintendo’s strategy of targeting casual users with an inexpensive console and entertaining titles, rather than addressing hard-core gamers by offering highly sophisticated and spectacular titles and systems. In this stage of the new-generation video-game console market, consumers are showing they’d rather be entertained and pay less for their consoles than shell out more for the latest and greatest technology.” - Pam Tufegdzic, research analyst for multimedia content and services at iSuppli
Via N4G