Dear Reader:
Capcom talks Monster Hunter appeal, broadening of franchise
It’s no secret that, in Japan, Monster Hunter is a phenomenon along the same lines as Pokemon or Yu-Gi-Oh; One in five PSP owners in Japan has a copy of one of the Monster Hunter games! You can see people playing it everywhere; on street corners in Akihabara, on the train, waiting in line to get into the Capcom store at TGS, on school campuses (not during class, mind) and on and on. The publishing company that puts out Famitsu released a Monster Hunter strategy guide that was over 1000 pages!
Outside of Japan, the series hasn’t really caught on in the same way. We’ve done respectable business with the games we’ve released so far on PS2 and PSP. We certainly haven’t posted numbers in North America as they have done in Japan – Monster Hunter Freedom 2 for the PSP has sold in excess of 2 million units there – but the games have done well.
That being said, Capcom is going to be making a major commitment to the Monster Hunter brand over the next two years in the west. Expect to see a significant marketing program dedicated to educating and enthralling gamers of both casual and hardcore natures. We’re not going to let up until there are as many people playing here in North America as there are in Japan! While we have not made specific announcements regarding Monster Hunter 3 in North America (or Europe, for that matter) to date, you can bet we’ll be talking more about it in the future. - Capcom PR
It definitely sounds like Capcom will be bringing Monster Hunter 3 out in North America, but they plan some big pushes to move the franchise up in our mindspace.