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Nintendo sets WiiWare prices, not developers?
A portion of an IGN interview with Target Toss Pro: Bags executive director, Andy Kniaz
IGN: Finally, how much will Bags cost on WiiWare?
Andy Kniaz: In the end, Nintendo sets all pricing for WiiWare based on the game and its contents, so because we are not in the launch window final pricing hasn’t been established yet. I can say based on discussions we have had with Nintendo, that Bags will be competitively and aggressively priced. Our pay to play product usually costs about a $1 each time you play, so we believe that players will be happy with what we come up with.
It sounds like developers are free to name any price they want, but Nintendo can veto that price before the game hits the service.