Sega - E3 was like being in a hospital

“E3 was a strange beast this year. We had an extremely strong product showing, had some great meetings, and got our messaging over pretty strongly – all at an event that had all the atmosphere of a large hospital corridor.” - Sega of America president Simon Jeffery

Wow, I had exactly the same feeling while I was waiting to go into a meeting with Nintendo. I was sitting out in the hall in their lounge area, which was in a very unpopulated hallway. The look of the building, the sounds around you, and the atmosphere of the lounge…it all made you feel like you were waiting for a doctor to tell you that a patient had died. I think the patient was E3, in this case.

Link