Ubisoft was disappointed with Prince of Persia: Sands of Time sales, talks future company purchases

“To be honest, when Assassin’s Creed launched and got 82 percent, we were desperate, and we thought we were going to die, but the game ended up being a runaway hit, exceeding five million units by some reports. If you look at our first Prince of Persia [Sands of Time], we thought it was going to do great, [but] it did two million, so we were kind of disappointed. It’s not ratings that mean everything, but we think quality and innovation are the key.” - CFO Alain Martinez

Mr. Martinez also quickly mentioned three deals that Ubisoft is currently working out.

“We have about three deals within [the] five million euro range that we are negotiating. Most probably, one or two of them will be closed in the next three or four months.”