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December sales see record-breaking $5 billion total, so why are game pubs/devs hurting?
December sales were up 9% from last year, which gave the game industry a record-breaking $5 in sales for 2008. With all this success going on, how come some game developers and publishers are letting so many people go?
“We get asked a lot why there are so many layoffs and studio closings occurring in the industry when it has just realized another record-breaking year. This is not a case of the rising tide lifting all boats. The increases are not being enjoyed equally by all manufacturers and publishers.” - NPD analyst Anita Frazier
Fun fact: Game sales for the entire year of 1997 were roughly $5 billion…something the industry now pulled off in one month. Let’s just ignore the inflation numbers!