Dear Reader:

You are viewing a story from GN 1.0 / 2.0. Time may not have been kind to formatting, integrity of links, images, information, etc.

Nintendo details Euro launch campaign

by rawmeatcowboy
19 October 2006
GN 1.0 / 2.0

TV spots, they got you covered. In-store demos, but of course! Trailers at the movies, you know it. PR hype, without a doubt. Nintendo is going to blitz Europe with a £6.5 million ad campaign from here to December, and then another £4.5 million from January to March.

Wii product manager Rob Lowe made a few statements concerning the aggressive campaign. 80% of UK television watchers are expected to see Wii TV commercials 3 times a day!

“It is our intention to make the Wii the number one console in the UK. The campaign focuses on real people playing and having fun.” - Rob Lowe

Link