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Nintendo details Euro launch campaign
TV spots, they got you covered. In-store demos, but of course! Trailers at the movies, you know it. PR hype, without a doubt. Nintendo is going to blitz Europe with a £6.5 million ad campaign from here to December, and then another £4.5 million from January to March.
Wii product manager Rob Lowe made a few statements concerning the aggressive campaign. 80% of UK television watchers are expected to see Wii TV commercials 3 times a day!
“It is our intention to make the Wii the number one console in the UK. The campaign focuses on real people playing and having fun.” - Rob Lowe
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