Cammie Dunaway tells us why Pokemon stays fresh

“The reason [’Pokemon”] stays so vibrant is because new groups of kids are always discovering it. Kids are really able to relate to this world and control and have fun in and feel like it’s their world.” - Cammie Dunaway, executive vice president for sales and marketing at Nintendo of America

Dunaway goes on to discuss many things, such as a Pokemon MMO (that we now know won’t happen), how the Pokemon franchise can reach all sorts of age groups, and where the series could go with its names after ‘Platinum’. Click here to check it out.