Ubisoft, EA discuss their early mistakes in approaching the Wii, say they've learned their lesson

“What we did on the Wii was a little counterintuitive. When you look at the last cycle, the GameCube wasn’t different enough from the other two systems to get people excited about making exclusive titles for that machine. […] We were lucky enough to have good relationships with [Nintendo] at a high level where we had really good conversations about their next system and what they wanted to do with it, and we immediately believed in them and they believed in us and we went for it very early and made a couple exclusive Wii titles.” - Ubisoft VP of sales and marketing Tony Kee

“I don’t think we — I don’t think almost anyone — had the vision a few years ago to really understand the phenomenon this would be. [We didn’t anticipate] the number of people that would come to gaming as a result of the Wii. It’s kind of hugely exciting and a complete revolution for our business. We ported a bunch of stuff like everyone else did, but what we found out was that none of that stuff sold. The only stuff that sold was the stuff that was made for the Wii and that’s been true since the first day that the machine came out, and that’s the thing that people took a while to figure out.” - Carolyn Feinstein, EA’s Group VP of North America

You have to make sure to read this full interview. We see EA and Ubisoft talk about why there’s no Assassin’s Creed or Dante’s Inferno on Wii. Basically, they just say that porting the existing games simply wouldn’t work. Click here to check out the full feature.