Mercedes-Benz explains why they partnered with Nintendo for Super Mario Maker

Coming from Caroline Pilz, head of product placement and fashion sponsoring for Mercedes-Benz Cars...

“Many people grew up with Mario during the last 30 years, so there are quite a lot of 30- and 40-somethings around for which Super Mario Maker hails back to their childhood days and gives them a large dose of nostalgia. While we received a lot of positive feedback on the campaign and the integration of our cars into Mario Kart 8, we also learned that many gamers are skeptical about brands appearing in their games, so we made sure to put a lot of effort and passion into designing the actual level.”