New survey shows American knowledge of Pokemon GO interest, interactions

Fluent, a digital advertising company, asked 1,885 adults about their interest and thoughts around the game.

Key findings include:

· 2 in 3 (67%) Americans have heard at least something about Pokemon Go

o Half have heard at least some and one quarter (26%) have heard a great deal about it

· 20% of Americans claim to have downloaded Pokemon Go to their smartphones

· Few who have not yet downloaded Pokemon Go (9%) say they plan to download it

· Of those who have downloaded Pokemon Go:

o 80% think the app is unique and special

o 70% say the game has made them more active

o 62% say the experience has made the more likely to download other games from Nintendo

o 60% say it has made them use social media less frequently

o 57% have visited a specific location to acquire a specific Pokemon

o 57% have visited a new store or restaurant as a result of the game and 81% of those who have made a purchase