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A look at Pokemon GO's paying players

by rawmeatcowboy
30 July 2016
GN Version 5.0

Have we reached peak Pokémon? Recent data from Slice Intelligence reveals that Pokémon GO’s paying population apexed on July 15th, when the game had 56 percent more paying players than all other mobile games combined. Since then, however, Pokemon’s group of paying players has shrunk by 32 percent.

Niantic shouldn’t be shaking in its Pokéballs yet. The game is still huge. In the quest to catch ’em all, thousands of players have made in-game purchases on PokéCoins, the game’s currency, in order to acquire more tools to become a master trainer. Spending on PokéCoins accounted for 52 percent of the entire mobile gaming market’s revenue on July 15th, positioning Pokémon Go as the most lucrative mobile game since its launch.

Full report here