Analysts discuss Nintendo's decision to price Super Mario Run at $10

Coming from Sensor Tower co-founder Oliver Yeh...

“It’s in line with what we were expecting, based on historic pricing trends of the company's games around a high perceived value. Based on this price point, Nintendo clearly sees the value of Super Mario Run as being on par with an eShop-only title for 3DS."

Coming from analyst Joost van Dreunen...

“It is likely a remnant of Nintendo's inertia to fully embrace the current market landscape and go full free-to-play, which it continues to regard with some suspicion with its insistence on 'free-to-try' and other semantics. I have no doubt that Super Mario Run will perform well because of its brand equity. The game looks beautiful and appears to offer several innovative add-ons like Toad Rally and Kingdom Builder. But at $9.99 it is clear that Nintendo is pursuing a different strategy than the one that brought success to Pokémon GO.”