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Fire Emblem Heroes will launch in Japan on February 2 at 7AM JST
This comes from Reddit user Trojan Beast, who send a mail to Nintendo Mobile Customer Support...
For the record, 7AM JST would be 2PM PT, 5PM ET and 23:00 CET on February 1. This doesn't mean that it will launch in North America and Europe at that time, so do keep that in mind.
[Reddit]