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Top 5 ad spenders for TV advertising - Jan. 16th to Feb. 15th, 2017
- Nintendo in the top spot
- generated 47.8 percent of the industry’s digital SOV
- spent $8.2 million on three ads that ran 1,169 times
- 170 million TV ad impressions
- most popular spot was the Super Bowl ad “Believer,” featuring music by Imagine Dragons
- this ad accounted for 67 percent of the brand’s digital activity
- Nintendo ads collected 15.5 million online views, over 268,000 social actions, and over 42,000 searches
[Link]