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TV advertising - Top 5 biggest spenders in the game industry for April 15th to May 16th, 2017
- Nintendo came in at #3 overall
- estimated spend of $4.1 million
- this generated 187.6 million TV ad impressions
- 14 ads that aired over 1,100 times
- most-seen commercial was “Mario Kart 8 Deluxe: Souped-Up” with 103.8 million impressions
- ads were most-seen on networks including Cartoon Network, Disney Channel, and Nick
- ads were most viewed most during shows such as Teen Titans Go!, Ben 10, and The Amazing World of Gumball
[Link]