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Niantic reveals details on how much money they make from Pokemon GO sponsored events
- Pokemon GO has driven 500 million visitors to sponsored locations like McDonald’s Japan
- sponsorship partners pay less than $.50 per daily unique visit
- at its peak, each activated McDonald’s store attracted 2,000 visitors a day
- McDonald’s Japan activated 3,000 stores
- at Pokemon GO's peak, McDonald's could have paid out roughly $3 million per day at $0.50 each
[Link]