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Nintendo fought hard to make sure Switch Lite hit the $200 price point, say inside sources

Not an easy task
by rawmeatcowboy
20 September 2019
GN Version 5.0

The Switch Lite is now available, and it brings the price down to $200, which certainly makes for an attractive deal. Sure, you lose some of the functionality of the original Switch, but it's hard to beat that price. Turns out Nintendo had to work really hard to make that $200 price point happen. The Wall Street Journal has put together a feature on all the hoops Nintendo jumped through to hit that price, which you can find detailed below.

- Nintendo took an aggressive approach while sourcing parts for Switch Lite
- one executive says they had a months-long back and forth with Nintendo over the price of one key Switch Lite component
- Nintendo went after a new battery supplier in hopes of lower costs due to competition between Murata Manufacturing and TDK

[Link]