Dear Reader:
Call of Duty: Black Ops - DLC, launch party, CoD as a 'tribute to the military', Activision admits to over-relying on CoD
Will Call of Duty: Black Ops get DLC on the Wii? I doubt it, which is quite a shame. It sounds like Activision is going all-out on the DLC this time.
“We remain focused on continuing to bring the Call of Duty franchise to new consumers around the world. In 2011, we expect to enter the year with strong momentum from continued sales of Black Ops and the rest of the CoD catalogue. We’ve added significant resources to the brand and next year we’ll offer Call of Duty community our largest line-up of exciting new digital content ever.” - Activision CEO Eric Hirshberg
I’m sure all that digital content is sure to rake in millions, which is why Activision has no problem donating over a million dollars to the Call of Duty Endowment, which benefits real soldiers. Kotick went as far to say that Black Ops is a tribute to those soldiers.
“Call Of Duty is a tribute. It’s a tribute to the courage, and the dedication and the sacrifice of those people who defend our nation and our freedom around the world. Maybe that’s why our soldiers, our sailors, our air men and women and marines stationed in all the dangerous places abroad as well as those members of the military at home have embraced it as the number one video game that they play.”
All this happened at the Call of Duty: Black Ops launch party, which Kotick schmoozed it up with plenty of celebrities, including Metallica.
With all this attention on Call of Duty, you might think that some of Activision’s other titles were getting neglected. As a matter of fact, Activision themselves might feel that way.
“I think we have a number of businesses where the performance is not where we’d like it to be. We’re making some progress in those areas. But clearly not enough and not fast enough. We reset some of the product development targets, particularly on the casual and licensed part of our portfolio, so we believe we can improve the margin performance on our publishing business. We have more development resources dedicated to Call of Duty than we’ve ever had before.” - Activision Blizzard CFO Thomas Tippl