Ubisoft's Just Dance 2 sponsors Katy Perry's California Dreams 2011 tour in North America

SAN FRANCISCO – June 3, 2011 – Today, Ubisoft announced their Just Dance 2 video game as a sponsor of Katy Perry’s California Dreams Tour in North America. This sponsorship is highlighted by the “Just Dance Your Way to Katy Perry” contest, which challenges fans to record themselves and their friends dancing to Katy’s “Firework” via Just Dance 2 to win a chance to win VIP tickets and meet-and-greet passes to her shows across the U.S. and Canada. Just Dance 2, the best-selling game for the Nintendo Wii™ video game system, will be featured at each tour location through branded signage and a pre-show video trailer featuring Katy Perry playing Just Dance 2.

“Ubisoft is thrilled to sponsor Katy Perry’s California Dreams tour and bring fans a chance to meet Katy Perry in-person by playing Just Dance 2,” said Tony Key, senior vice president of sales and marketing, Ubisoft. “There really isn’t a bigger female pop artist than Katy Perry right now and we’ve been huge fans and supporters since the launch of Just Dance 2 when ‘Firework’ was available as a day one downloadable track.”

The California Dreams tour begins in Atlanta on June 7 and runs throughout the U.S. and Canada until late September.

For details on how to win a chance to meet Katy backstage at select concerts, and for the latest information on Just Dance 2, “like” the game’s Facebook Page at http://www.facebook.com/justdancegame.

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