Nintendo UK on Switch availability and approaching promotion

These snippets come from a MCV interview with Nintendo UK General Manager Nicolas Wegnez...

On pre-orders and availability on day one
''It’s true pre-orders are very strong but we still expect Nintendo Switch to be available at some retailers on Day One. We do expect shipments to steadily come.''

How they plan to promote the Nintendo Switch
''We have seen that having hands on with Nintendo Switch really does help people to understand its appeal. This is even more true when you can experience how to switch between gameplay modes, use the Joy-Con in different ways or, yes, feel that surprising ‘HD Rumble’ feature.

For all the above, we are working on sampling plans to try and get Nintendo Switch into as many people’s hands as possible. However, living in this digital era we recognise the significance of online tools, therefore we have a comprehensive range of online assets for all our e-commerce partners to embrace.''