Monday 28th June/… 2K Play and Nickelodeon are pleased to announce Nickelodeon® Fit, a landmark youth fitness product designed exclusively for the WiiTM system. Scheduled for release this Autumn, Nickelodeon Fit provides a new way for kids to stay physically active as they exercise and engage with their favorite characters Dora, Diego, Kai-lan and The Backyardigans, all together in a video game for the first time.
Developed in collaboration with physical education and exercise science expert Dr. Jackie Goodway, Nickelodeon Fit features 30 exercise games targeting cardiovascular activity, core muscles, upper and lower body strength, balance, motor skill development and foot and hand-eye coordination. Using either the Wii RemoteTM or the Wii Balance BoardTM accessory, kids embark in an imaginative array of physically challenging activities. They can jump rope with the Backyardigans, go river rafting with Diego, leap over hurdles with Kai-lan, pogo stick with Dora and even participate in a stamina-building relay race featuring all of the game’s characters.
“We’re excited to introduce a product that helps address the evolving recommendations for children to engage in physical activity, in a game where breaking a sweat with your Nickelodeon friends is not only fun but can be heart healthy,” said Steve Lux, vice president of business development for 2K Play.
“Our association has found that many children are not engaging in enough physical activity to promote positive health outcomes,” said Dr. Goodway, chair of the National Association of Sport and Physical Education (NASPE) “Active Start” physical activity guidelines committee. “Nickelodeon Fit employs four principles to help counter this trend: frequency, intensity, time and type, thus encouraging gamers to exercise regularly, try activities with different intensity levels, extend their exercise time and add variety to their daily regimen.”
Nickelodeon Fit incorporates a tracking feature so parents can monitor the progress of their children in metrics, including total exercise time and different intensities of physical activity on a daily, weekly and monthly basis. In addition, they can customize workout routines to focus on designated areas of improvement. For example, cross-country biking with Dora can be selected to address endurance and dirt boarding with Diego can be selected to help improve balance and dexterity.
“We are delighted that Nickelodeon Fit combines our most beloved preschool characters with an innovative fitness game,” said Shaan Kandawalla, Vice President, Digital Retail Games, Nickelodeon. “Combining 2K Play’s creativity with Nickelodeon’s goal of teaching through interactivity, Nickelodeon Fit will provide families with a wonderful opportunity to connect and learn while spending time together through physical activity.”
Nickelodeon Fit is being developed by High Voltage Software, Inc. and features voice actors from the popular Nickelodeon television shows. The game is tested by children for age-appropriateness and exercise fun. It has not yet been rated by PEGI or the BBFC.
For more information, please visit www.2kgames.com/2kplay or follow 2K Play on Twitter (twitter.com/2KPlay).
2K Play is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ:TTWO).